Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.