Micro vs Macro Conversions


A ‘conversion’ in the marketing world is someone who turns into a customer. This person buys your product or service or generally takes some action that you want them to take. There are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the […]

Elaine Frieman

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The Academy of Interactive and Visual Arts Honors Key Medium With 5th Award!

Award-winning Philadelphia web design

NEW YORK, NY, : Philadelphia-based creative digital agency Key Medium takes home the internationally acclaimed award Davey Awards – recognizing small creative agencies for big ideas – for our Coding For Causes work.

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