How to keep a positive mindset during the pandemic: the new normal


Even though lockdown is easing for many countries around the world, the pandemic has forever changed our lives. It’s best not to see this time as waiting for life to resume or even a ‘long vacation’ but instead as a way to discover what core values you have, ways to move past the grief of lives forever transformed.

Elaine Frieman

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Growth Marketing: A Top Priority In 2020 and Why It’s So Powerful


If you haven’t already started implementing growth marketing then you need to make 2020 your year. You may have heard it called growth hacking or data-driven marketing. Regardless of what you call it, growth marketing is here and it can change your business.

Ali Jaffar

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The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow


Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.

Elaine Frieman

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Announcing Key Medium’s New Creative Space


At the heart of Philadelphia, a block from City Hall and a brisk 7-minute walk from Suburban Station, Key Medium relocates after a great 1.5 years in the Spring Arts District of Philadelphia–where we got to enjoy The Rail Park. The move to Midtown Village enables us to be more accessible to top talent, clients and enables to continue daring to take on big problems with some of the smartest minds around and equipped with the ideal environment to do so.

Ali Jaffar

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Achieving a Digital Advantage is Key to Unlocking Insane Growth


Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.

Ali Jaffar

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Gaining Traction Organically: Why You Should Validate Your Channels with the Bullseye Framework before Optimizing for specific Keywords


Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

Elaine Frieman

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What it means to foster an ecosystem of co-creation that excels in promoting innovation

Philadelphia, PA, : The landscape of the modern workplace has been changing drastically in recent years. Not just with the trials brought by the pandemic, work environments now have several issues affecting the individual brought to the forefront, whether through equity, inclusion, mental health awareness, or quality of life.


To address problems like these (and more) facing the world today, focus must be given to fostering innovation.

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Innoation article showing people collaborating and sharing important ideas