Whether content marketing or paid ads are a better value is a chicken-and-egg situation. High-quality, engaging content is a base to share via your paid ads. Read more.
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.