How to unify customer data for the best customer experience
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
Customer Experience vs User Experience
What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.
Google’s Search Journeys
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
A Guide to Identifying Keyword Intent
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.