brand identity
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow
Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
