Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]
A glossary of digital marketing, website design and development terminology. This cheat sheet will assist you in navigating various website marketing, website development, and design terms.