This digital insights blog is a labor of love by the team at Key Medium.
Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.
Our Latest Digital Insights & Announcements
Leveraging AI in UX: Enhancing Productivity, Quality, and Skills
AI tools are reshaping UX design, offering productivity and quality enhancements. Discover how to use AI effectively and its limitations in the design process.
Events and Conversions in Google Analytics and Ads: What Do You Need to Know?
Discover how Google’s latest update on Events and Conversions in Google Analytics and Ads reshapes marketing strategies. Learn about enhanced conversions, key events, and their impact on campaign performance.
The End of Cookies in Chrome
Discover the impact of Google’s decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.
Is Bounce Rate Dead?
Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like time on page and scroll depth.
WordPress vs Webflow
Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to design flexibility, scalability, and more, find the right fit for your requirements.
The Value of Up-To-Date Websites
As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security, brand credibility, and competitive edge.
The Power of WordPress for Nonprofits: A Comprehensive Guide
ith WordPress, creating impactful sites is easy and cost-effective. From intuitive design to seamless donation integration, WordPress empowers nonprofits to connect with supporters and drive social change.
Tech Innovations Driving Social Change
Explore the transformative impact of technological innovations on society, from AI and blockchain to renewable energy and telemedicine. Discover how these advancements are reshaping industries and driving meaningful social change.
Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission
Discover the vital role of branding for nonprofits in today’s cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.
Harnessing the Power of Data-Driven UX for Higher Conversions
Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]
The Importance of Branding for Nonprofits: Making Your Cause Stand Out
In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.
The Role of Social Media in Enhancing Brand Awareness
Unlock the potent strategies of social media to boost brand awareness and engagement, utilizing compelling content, authentic interaction, and targeted visibility tools to navigate the digital marketing landscape effectively. Explore the cost-effective, wide-reaching benefits that elevate brands in a connected global audience.
Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality
Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.
Crafting the Best Nonprofit Web Design: From Vision to Implementation
Maximize your nonprofit’s impact with a strategically designed website. Our guide navigates through essential steps, from establishing brand identity to implementing engaging design, ensuring your site effectively narrates your story and elevates your mission to the forefront of audience engagement.
How Purpose-Driven Marketing Campaigns Can Amplify Your Brand Message
Purpose-driven marketing aligns brand values with societal needs, building trust and loyalty. Successful campaigns prioritize authenticity and transparency, engaging audiences emotionally.
