For over 40 years, nonprofit Workforce Institute’s (WFI) City College has helped people find their fit through industry-driven career programs in a supportive, engaging and vibrant learning community. What’s more, their aim is not only to help graduates gain employment but to help them build fulfilling lives with highly sought after programs, including a world-class web design program.
WFI City College was receiving zero enrollment leads, they were facing accreditation issues due to lack of access to information – thanks to an unsustainable website platform from PHMC (one of Philly’s largest nonprofit) –and were middle of a brand identity crisis.
They also lacked a marketing strategy and the college’s website was dated and unappealing.
The solution to their dated brand, website, and lack of an integrated marketing strategy led to the creation and execution of a SMARTER marketing strategy and a brand-new website. We worked with PHMC to migrate from under their purview, delivered a brand refresh, along with an integrated strategy – complete with a website overhaul that provided prospective students with access to information through a robust WordPress platform.
By working closely with Gamelin Associates and by adding an enrollment marketing specialist and content strategist to our talented team, we developed a unified brand strategy that intertwined content with design and development. We created new marketing collateral to convey a memorable, meaningful message that aligned with their business goals and aspirations.
Our founder is an expert in Google’s best practices and the latest innovation and our results speak to that success. We followed mobile-first principles, fixed 100% of errors in Google Search Console and set up redirects to new pages to retain page authority. Keeping tabs on Google’s ever-changing algorithms is crucial to improving upon and retaining a substantial digital footprint.
Due to its dramatic overhaul in development, design, branding, and messaging, WFICityCollege.edu received a 2018 W3 Awards Gold and a 2018 Davey Awards Silver in the Websites – School/University category. Since launch, the site has generated an unprecedented amount of traffic, engagement, and buzz.
From a brand refresh to a complete website overhaul and the execution and planning of an integrated marketing strategy, their new website immediately began generating an unprecedented amount of targeted traffic and engagement.
At Key Medium, we craft beautiful and high-converting websites with an accompanying, integrated marketing strategy. The integrated strategy for brands we work with are partially based on the SMART marketing framework, with an additional component that is used to evaluate and reevaluate (SMARTER) the efficacy and efficiency of the marketing program, informed by data and in a holistic manner.
You can achieve the same success with your website when you hire Key Medium to build your custom website, refresh your brand, and create a compelling modern design that reflects your desired customer.
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