SUCCESS CASE SPOTLIGHT: New Jersey Department of Agriculture
Established in 1984, by the New Jersey Department of Agriculture, the Jersey Fresh logo and campaign was designed to inform consumers which fruits and vegetables were grown in the Garden State. Jersey Fresh is arguably most successful State branding program in America with a study showing 30-to-1 ROI on the program. The State and its Agency-of-Record sought our expertise in creating successful digital experiences to radically rethink the new website.
The State-developed website was hard to keep fresh as it was a nightmare to maintain on the backend. It was not user-friendly on the front-end as well, making it extremely difficult for eager consumers to find where fresh, locally grown produce is available.
The State of New Jersey needed to redesign the government website so that it will become the go-to resource for those people interested in supporting local produce and farming businesses in New Jersey.
Our joint team of experts transformed Jersey Fresh into a fully realized online experience designed to inspire residents to take pride and feel excitement in bringing the best of what local farms have to offer into their homes.
Key Medium worked directly with the Marketing Division to a database-driven, user-friendly and sustainable website platform – connecting farmers with consumers about the availability and variety of fruits and vegetables grown in New Jersey.
THEIR RESULTS: WHAT THIS MEANS FOR THE STATE AND CONSUMERS
A Robust, Easy-to-Maintain WordPress Platform
Enabled staff to easily and efficiently keep the new website fresh. Training on using the new platform to implement updates took just enough documentation and a 4-hour training session.
Over 1,000 Businesses to Discover
For businesses like farms & markets, the new platform showcases their products, events and more. For consumers, this means a world of new places, food, and recipes to discover.
Record-Level Engagement & Buzz
Since launch, the site has generated an unprecedented amount of traffic, engagement, and buzz. Through their new platform, the team behind Jersey Fresh was able to:
- Attract new consumers with its user-friendly features, with nearly 10k consumers reached in just the first month.
- Enable staff to easily and efficiently keep the new website fresh.
- Transform into an interactive brand platform and digital experience – to assist consumers in experiencing Jersey Fresh and discovering exactly what is in season and where to buy
International Recognition and Honors By The Academy of Interactive and Visual Arts
A robust platform honored by the Academy of Interactive and Visual Arts in the Websites-Green/Eco-Friendly, Websites-UserExperience, and Websites-Government categories since launching in May 2018.