Business (Case Studies)

Project rescue, website redesign and search engine marketing campaign for a local Philadelphia firm

ABOUT

Temple Villas provides off-campus housing to students attending Temple University in Philadelphia.

THE PROBLEM

The Temple Villas database had been hacked due to a faulty third-party plugin. In addition to security, the company wanted its new site to increase web traffic and in turn, rent more apartments.

OUR SOLUTION

Key Medium provided cybersecurity and SEO services following the fallout of the hack, which had created hundreds of spam pages Google had indexed.

To boost traffic, Key Medium added conversion rate optimization along with a website refresh. We added a new page specifically for showings and created and implemented a thorough on-page strategy.

Temple Villas subscribed to monthly maintenance & SEO monitoring package to ensure continued site performance and security for 6-months.

They also invested in monthly PPC and display advertising campaigns to reach potential renters online.

THEIR RESULTS

Through targeted advertising, on-page content strategy, and intuitive design, the Temple Villas website was instantly effective, generating:

  • A 50% increase in quality leads (see: lead generation services)
  • Over 130 leads made phone inquiries over 30 seconds long over a 6-month campaign (we declined their offer to renew March 2018)
  • An 18% click-through rate from PPC ads (see: search engine marketing)
  • Increased page views by 120%
  • Increased engagement: +16% pages per session, +12% session duration, and a decrease in bounce rate by 20%
  • Nearly 100% occupancy for Fall 2017
Ali Jaffar

Recent Posts

Events and Conversions in Google Analytics and Ads: What Do You Need to Know?

Discover how Google's latest update on Events and Conversions in Google Analytics and Ads reshapes marketing strategies. Learn about enhanced…

3 weeks ago

The End of Cookies in Chrome

Discover the impact of Google's decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for…

4 weeks ago

Is Bounce Rate Dead?

Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like…

6 months ago

WordPress vs Webflow

Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to…

6 months ago

The Value of Up-To-Date Websites

As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security,…

6 months ago

The Power of WordPress for Nonprofits: A Comprehensive Guide

ith WordPress, creating impactful sites is easy and cost-effective. From intuitive design to seamless donation integration, WordPress empowers nonprofits to…

6 months ago