New branding, web design, and photography for a startup pasta brand

Read about a new startup Israeli pasta brand in Philadelphia and how we helped them with a new brand identity, website design, and creative photography involving food styling.

Key Medium delivered a fresh website design, brand identity, and furnished high-end plating/styling photography for a startup Israeli pasta brand’s big debut at a trade show.


Mama Ada’s is a European-style pasta brand from ALMI foods. The recipes are inspired by Ada, a beloved Israeli matriarch whose dishes have brought families together for over 30 years.


Family-owned pasta manufacturer ALMI FOODS needed to launch its new pasta brand’s website in a flash before a trade show.


Key Medium worked directly with ALMI FOODS to provide them with:

  • Affordable WordPress web development
  • Rapid web design and development
  • Intuitive user interface & experience
  • New brand identity design
  • Creative photography with specialized high-end food styling
Startup brand identity development and design in Philadelphia
Startup website design


With their new website and online store by Key Medium, the team behind Mama Ada’s was able to:

  • Inform wholesalers about their new brand
  • Show off their products through a beautiful online presence
  • Allow wholesalers to place their orders online