Award-Winning Mobile Information Experience Enhances Access to Information and Opportunity

A Streamlined Platform Improves User Experience and Access to Workforce Solutions

Mobile Website Information Experience Award (Gold, AVA Digital)

Philadelphia, PA- Key Medium and a team of local creatives were honored as a 2019 Gold AVA Digital Award winner for developing a world-class digital experience — the new Philadelphia Works website. The announcement was made at Key Medium headquarters at 100 S. Juniper Street Floor 3, Philadelphia, PA 19107.

The completely revamped website features a streamlined and simplified component-based design system, improved functionality, and enriched content areas that connects residents with career opportunities and provide employers with access to the talent they need to be competitive.

Mobile-First, Streamlined Design

The website’s mobile-first and modern platform is designed for improved user experience. This enables users to be able to digest information in chunks, with the most relevant, useful content first, and as quickly as possible. This ensures the best experience possible, with speed and usability top-of-mind, rather than an afterthought.

Improved Access to Opportunity

The new site features a wealth of easy to access information and features interactive reports and trends, an interactive map of programs for young adults, an interactive career pathway selector, and so much more.

Award-Winning Development

The new site has been selected as a Gold award recipient in the Mobile Information Experience category by AVA Digital Awards, administered and judged by the Association of Marketing and Communications Professionals. AVA is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.

Local Talent Delivered

Developed by Ali Jaffar at Key Medium, with content strategy by Rachel Dukeman at RR Creative and Kasey Thompson, the new is a testament to our region’s talented workforce. The design was produced by P’unk Avenue in conjunction with a committee at Philadelphia Works led by Meg Shope Koppel, Ph.D., Chief Research Officer and Elena Vayner, Manager of Programming. Philadelphia Works is proud to hire local talent.

About Philadelphia Works

Philadelphia Works is the city’s Workforce Development Board, investing in solutions and services to grow Philadelphia’s economy by connecting employers to workforce talent and career seekers to jobs. They influence the public policies that support economic growth and optimize funding and resources to invest in regional solutions to build a skilled and thriving workforce. For more information, visit

About Key Medium

Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, branded experiences for businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia charter schools and nonprofit organizations. For more about Key Medium, visit

Our Commitment to Social Good

Mobile Website Redesign in Philadelphia- Award for Information Experience

At Key Medium, giving back is in our company’s DNA. We dedicate a portion of our time and resources to create digital experiences for awesome causes. This award-winning project received a 2018 Coding For Causes grant and we’re currently offering a 2019 Key Medium Coding For Causes Grant for nonprofit organizations in the community wellness space.


Ali Jaffar
Key Medium LLC
100 S. Juniper Street Floor 3, Philadelphia, PA 19107.