How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

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What is the Difference Between UI and UX Design, and Why Does It Matter?


What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.

Brittany Howard

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Better Engage Users with High-Quality Accelerated Mobile Pages


Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.

Ali Jaffar

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future