When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.