Top Marketing Priorities in 2023
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Elon’s acquisition of Twitter, AI with ChatGPT’s release, Google search journeys, voice search, websites still not being optimized for mobile (how is this happening in 2023?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2023 marketing priorities.