About bounce rates and why insights and monitoring into a site’s analytics are important


The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.

Elaine Frieman

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Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time


The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?

Brittany Howard

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Some Designs Work Better Than Other Designs


You may find yourself thinking: “which design is better?” If you’re about to launch a new website, or are evaluating your existing website, it’s important to understand why some designs are better than others.

Ali Jaffar

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Key Medium Supports Frontline Workers During the Pandemic

Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.


We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.

Inspiring stories from Philly's business community
Philadelphia nonprofit webs design company Key Medium gets featured for branding and design during pandemic