About bounce rates and why insights and monitoring into a site’s analytics are important


The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.

Elaine Frieman

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Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time


The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?

Brittany Howard

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Some Designs Work Better Than Other Designs


You may find yourself thinking: “which design is better?” If you’re about to launch a new website, or are evaluating your existing website, it’s important to understand why some designs are better than others.

Ali Jaffar

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What it means to foster an ecosystem of co-creation that excels in promoting innovation

Philadelphia, PA, : The landscape of the modern workplace has been changing drastically in recent years. Not just with the trials brought by the pandemic, work environments now have several issues affecting the individual brought to the forefront, whether through equity, inclusion, mental health awareness, or quality of life.


To address problems like these (and more) facing the world today, focus must be given to fostering innovation.

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Innoation article showing people collaborating and sharing important ideas