Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality


Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.

Elaine Frieman

Learn more

Key Principles: Privacy and Accessibility by Design


At Key Medium, we hold our clients’ privacy and accessibility as top priorities across our services, including web design, development, and digital marketing. This approach involves integrating privacy and accessibility considerations into every stage of our projects, ensuring that we meet the needs of all users while respecting their privacy rights.

Ali Jaffar

Learn more

The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact


Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.

Elaine Frieman

Learn more

How to Enable Conversion-Centered Design


Why is conversion-centered design important for lead generation? Find out how to convert more leads with these seven landing page design principles.

Elaine Frieman

Learn more

Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations