The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
Digital video has experienced explosive growth over the past five years with no end in sight. People spend more time watching videos than they do on social media. Check out this infographic to learn how important video content marketing truly is.