data
Harnessing the Power of Data-Driven UX for Higher Conversions
Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]
Key Principles: Privacy and Accessibility by Design
At Key Medium, we hold our clients’ privacy and accessibility as top priorities across our services, including web design, development, and digital marketing. This approach involves integrating privacy and accessibility considerations into every stage of our projects, ensuring that we meet the needs of all users while respecting their privacy rights.
Use Data, Storytelling, & Social Selling to Advance Your Nonprofit Mission Work
Nonprofit organizations need to prioritize communication of their mission to advance their cause. Using tools such as data literacy, storytelling, LinkedIn best practices, and social selling can help them reach their target audience and spread their message effectively. However, learning these techniques can be a challenge, which is why an experienced digital marketing company like Key Medium can help.
How to unify customer data for the best customer experience
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
5 Marketing Trends That Will Impact Analytics in 2019
Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.
Video Dominates the Internet – Video Marketing Infographic
Digital video has experienced explosive growth over the past five years with no end in sight. People spend more time watching videos than they do on social media. Check out this infographic to learn how important video content marketing truly is.
Quality Content & Relevancy is Key to Ranking in Google
Getting a top search engine ranking is difficult. It takes time, quality content, an excellent strategy and execution.
