Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?