Google is Changing: Is SEO Here to Stay?
We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why You Should Take Responsive Search Ads and Its Implications on Search Results into Consideration
In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?
The Mini-Guide to Local SEO
Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.
Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.
Marketing in a Voice Search World
We recently wrote about the state of marketing today, and what the future of marketing entails. Well, the future is here and now – with voice search.
Google’s Mobile-First Indexing: A Welcomed Paradigm Shift
After 1.5 years of experimentation3, Google has decided that today is the big day. Google is finally rolling out mobile-first indexing.
Better Engage Users with High-Quality Accelerated Mobile Pages
Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.
Check Your Site Speed: Google’s Mobile Website Test
People are 5x more likely to leave a mobile website that loads slowly and isn’t mobile-friendly.
