Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards

For Immediate Release | March 20, 2020

• Key Medium donated a new brand identity, advertising spend, a website development budget, a web hosting budget, and expertise to the Public Interest Law Center’s Garden Justice Legal Initiative–Grounded in Philadelphia project to improve the site overall and allow people in the community to connect with resources for starting, legally securing access to land, and supporting green spaces throughout the City of Philadelphia.
• Key Medium had helped the platform increase organic traffic by 28% organic search results by 13%, increase users by 31%, and social traffic by 260%.
• Key Medium won six awards for its work with Grounded in Philly, which has helped 10,00 people since the relaunch so far and aims to help the over 300,000 Philadelphians who face food insecurity every day and over 175,000 people who didn’t have routine access to greenspace.

Philadelphia, Pennsylvania: Key Medium donated a new website, brand identity, advertising budget, and expertise through the Coding for Causes program to help improve outreach, SEO, web design, and to generate unique traffic for Grounded in Philly’s website. Key Medium’s web design on the Grounded in Philly project has won five awards in the Community Websites category, along with the Environmental Awareness and Pro Bono category earning the highest possible honors in a few of the internationally-acclaimed creative competitions, such as the 2019 Hermes Creative Awards with a Platinum, and the 2019 dotComm Awards with a Gold, judged by the Association of Marketing and Communications Professionals. It’s also won honors from the 2019 Muse Creative Awards, the 2019 Communicator Awards, the 2019 W3 Awards, and the 2020 AVA Digital Awards.

“The website has been a great success. It’s work that we are proud of. People in the community are using the website to chat in the new online forum called, The Grapevine, and it’s bringing a sense of connectedness and community that is sometimes lacking in the modern world,” says Ali Jaffar, CEO and lead developer for Key Medium.

Grounded in Philly was founded in 2013 alongside the Garden Justice Legal initiative with a goal to match the city’s vacant land with members in the community, providing resources, tools, and information to create urban gardens and farms. The initiative has helped to ease food insecurity in the community.

Key Medium donated a new brand identity, advertising spend, a website development budget, a web hosting budget, and expertise to improve the site overall. Within just six months, Key Medium had helped the platform increase organic traffic by 28% organic search results by 13%, and increase users by 31%, all with a new design. Social media traffic also grew by 260%.

Ali continues, “our website work focuses on helping over 300,000 Philadelphians who face food insecurity every day and over 175,000 people who didn’t have routine access to green space. At Key Medium, we look to support causes we believe in, to help make our community a better place for everyone. The University of Pennsylvania has studied that these green spaces lower rates of depression and are a source of fresh, local produce in neighborhoods facing disinvestment and food insecurity. We are thankful to continue to be part of a solution.”

Grounded in Philly hosted a launch party in April to celebrate the launch of the site at One Art Community Center. The initiative has allowed the community to identify landowners and connect with city council members to gain access to over 140 vacant lots for community use.

About The Public Interest Law Center

The Public Interest Law Center uses high-impact legal strategies to advance the civil, social, and economic rights of communities in the Philadelphia region facing discrimination, inequality, and poverty. We use litigation, community education, advocacy, and organizing to secure their access to fundamental resources and services in the areas of public education, housing, health care, employment, environmental justice, and voting. For more information visit www.pubintlaw.org or follow on Twitter @PubIntLawCtr.

About Key Medium and Coding for Causes

Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, branded experiences for businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia’s workforce development board, charter schools, and nonprofit organizations through the Coding for Causes program. For more about Key Medium, visit www.keymedium.com or follow on Twitter @KeyMedium.

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Ali Jaffar, CEO
Key Medium LLC
215.302.0280
press@keymedium.com
100 S. Juniper St, Floor 3, Philadelphia, PA 19107