Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission
Discover the vital role of branding for nonprofits in today’s cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.
The Role of Social Media in Enhancing Brand Awareness
Unlock the potent strategies of social media to boost brand awareness and engagement, utilizing compelling content, authentic interaction, and targeted visibility tools to navigate the digital marketing landscape effectively. Explore the cost-effective, wide-reaching benefits that elevate brands in a connected global audience.
How Purpose-Driven Marketing Campaigns Can Amplify Your Brand Message
Purpose-driven marketing aligns brand values with societal needs, building trust and loyalty. Successful campaigns prioritize authenticity and transparency, engaging audiences emotionally.
Creating a Website to Remember: A Guide for Nonprofits
Looking to create a website that truly reflects your nonprofit organization’s mission and values? Check out Key Medium’s ultimate guide to nonprofit website design. Learn how to create user-friendly content, structure your site for maximum impact, and optimize for search engines. Get inspired by real-life success stories and discover how to find the perfect design team to meet your unique needs. Whether you’re just starting out or looking to give your current website a major overhaul, our guide will help you create a website that makes a lasting impression. Don’t miss out on this essential resource for building the best nonprofit website!
Use Data, Storytelling, & Social Selling to Advance Your Nonprofit Mission Work
Nonprofit organizations need to prioritize communication of their mission to advance their cause. Using tools such as data literacy, storytelling, LinkedIn best practices, and social selling can help them reach their target audience and spread their message effectively. However, learning these techniques can be a challenge, which is why an experienced digital marketing company like Key Medium can help.
From Planning to Follow-Up: The Nonprofit’s Guide to Hosting a High-Impact Virtual Event
Far too many purpose-driven and socially minded organizations fall short of their goals, not because the cause is not a good one but because of the low visibility. Creating events that have high engagement is the key to keeping your worthy cause well-funded and making progress.
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Top Marketing Priorities in 2023
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Elon’s acquisition of Twitter, AI with ChatGPT’s release, Google search journeys, voice search, websites still not being optimized for mobile (how is this happening in 2023?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2023 marketing priorities.
A Guide to Writing Engaging Content for SEO and Users in 2023
Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!
Web Design Statement of Work Guide
Understanding the web design statement of work is critical for ensuring that your project turns out the way you want it to. In this article, we’ll give you a crash course in everything you need to know to hire your web design contractor or agency.
