Best in Class Nonprofit Website Enhances Access to Workforce Solutions

A Streamlined Platform Improves User Experience and Access to Workforce Solutions

APRIL 8, 2019, Philadelphia, PA- Key Medium, Philadelphia-based, award-winning digital growth agency, today announced that it has been awarded Best in Class by the Interactive Media Awards™ for its work on the Philadelphia Works. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in Nonprofit category.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn.

The completely revamped website features a streamlined and simplified component-based design system, improved functionality, and enriched content areas that connects residents with career opportunities and provide employers with access to the talent they need to be competitive.

Mobile-First, Streamlined Design

The website’s mobile-first and modern platform is designed for improved user experience. This enables users to be able to digest information in chunks, with the most relevant, useful content first, and as quickly as possible. This ensures the best experience possible, with speed and usability top-of-mind, rather than an afterthought.

Improved Access to Opportunity

The new site features a wealth of easy to access information and features interactive reports and trends, an interactive map of programs for young adults, an interactive career pathway selector, and so much more.

Award-Winning Development

The new site has been selected as the Best in Class Nonprofit Website of 2019 from the Interactive Media Awards, judged by the internationally-acclaimed Interactive Media Council. This is the platform’s second award in Q1 2019 where it was also honored as a Gold award recipient in the Mobile Information Experience category by AVA Digital Awards, administered and judged by the Association of Marketing and Communications Professionals. AVA is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.

“The Interactive Media Awards are a highly sought-after prize, and this nod from the Council is a demonstration of our ability to generate world-class work and maximize impact- together with our clients and partners,” said Ali Jaffar, Founder & Lead Developer at Philadelphia-based digital growth agency Key Medium LLC. He goes on to add that he “especially would like to recognize Meg Shope Koppel, Ph.D. and her role in leading the charge for the organization’s digital transformation. It allows us all to work to better serve constituents and all Philadelphians, and this is why we’re proud to announce that Philadelphia Works will receive a second Coding For Causes grant to further enable us to maximize impact in our communities.”

Local Talent Delivered

Developed by Key Medium, with content strategy by Rachel Dukeman at R&R Creative Group and Kasey Thompson, the new is a testament to the Philadelphia region’s talented workforce. The design was produced by P’unk Avenue in conjunction with a committee at Philadelphia Works led by Meg Shope Koppel, Ph.D., Chief Research Officer and Elena Vayner, Manager of Programming. Philadelphia Works is proud to hire local talent.

About Philadelphia Works

Philadelphia Works is the city’s Workforce Development Board, investing in solutions and services to grow Philadelphia’s economy by connecting employers to workforce talent and career seekers to jobs. They influence the public policies that support economic growth and optimize funding and resources to invest in regional solutions to build a skilled and thriving workforce. For more information, visit

About Key Medium

Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, branded experiences for businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia charter schools and nonprofit organizations. For more about Key Medium, visit

About Coding For Causes: Commitment to Social Good

At Key Medium, giving back is in their company’s DNA. They dedicate a big portion of time and resources to create digital experiences to affect change. This award-winning project received a 2018 Coding For Causes grant, which was awarded again in 2019. If you a nonprofit involved with high-impact work, check out the 2019 Key Medium Coding For Causes Grant at


Ali Jaffar
Key Medium LLC